Each year an independent panel of marketing experts come together to judge the submissions for the Chartered Institute of Marketing Awards in Jersey awards, 2011's judging panel bring with them a wide range of marketing knowledge and experience from a number of industry sectors, which will enable them to judge what is always a very tough and competitive field of entry.
Dr Paul Fifield has been involved in developing and implementing Market Strategy since 1980. Over the years he has worked with clients in a wide range of industries. A sometimes outspoken champion of customers and the importance of having a clear strategy for future business development, Paul has written widely on the subject. His book "Marketing Strategy" has become a standard for practitioners as well as a set text for many MBA and Marketing courses. He has served as external examiner as well as senior examiner at the Chartered Institute of Marketing (CIM) and is currently Visiting Professor at the University of Southampton, Anglia Ruskin University and the College des Ingénieurs in Paris.
