For 2010 we wanted a theme that would help us to celebrate marketing excellence and provide a fantastic backdrop for the Awards Ball.

The term 'Bollywood' has origins in the 1970s, and is the informal term often used when referring to Indian cinema. Bollywood films are most likely to be musicals and contain catchy song-and-dance numbers.

We will be using the Bollywood theme to add colour, music, glamour and fun to our 2010 Awards celebrations and ball.